In this article we take a look at three campaigns on Kickstarter to have a look at their strong points why we think they will raise the funds that are asking for. As everyone knows Kickstarter is very different from traditional corporate finance but perhaps there is something to be learnt from these slick visually impressive campaigns.
William Wood Watches
Classic watches with a classic all British feel. Each watch is designed as part of a collection, with a unique connection to the British Fire Service with the brass fireman’s helmet as the emblem of the watch. Check them out here.
We think this business could be a success for the following reasons:
World’s first tessellating mugs
A simple beautifully designed product which allows you to carry multiple mugs in one hand. Designed for the office morning coffee run. We think that this could be a winning campaign for the following reasons, in the meantime click here to see the campaign.
We think this business could be a success for the following reasons:
The Bliss Streamer
This is an interesting little fragrance device which uses fragrance cartridges to diffuse scents into the air. The company is seeking a reasonable goal of £5,000, however, we have to question if a product like this has the reach or the market of our previous two examples. Check their campaign on Kickstarter.
The campaign has some strong points:
This is not Corporate Finance
We have highlighted each of these campaigns as having some very strong points in relation to the crowd funding of projects, which differs significantly from corporate finance. Whilst each of these campaigns is based on a hook looking for buy-in from the general public, who in most cases will get a gift in return, corporate finance is based on historic performance, forecast numbers and sound business plans. If you are looking to raise finance and crowd funding isn’t for you check out our series of articles on the subject here.