Small Business Advice

How much is your business worth?

17 Oct 2018

It’s often said that a business is only worth what someone is willing to pay for it, but there are several methods you can use to reach a sensible figure.

Valuing a business isn’t only useful for business owners and entrepreneurs looking to buy or sell a company. A company valuation can help when:

  • Securing investment – think of Dragons’ Den, where investors want to see a realistic figure and value in the deal you give them

  • Setting a fair price for employees – if your employees want to buy and sell shares in the company

  • Growing or expanding your business – an annual valuation helps to secure funding and focus your energy on areas for improvement

Ultimately, you want to reach a valuation that doesn’t sell the business short. It also shouldn’t overstate what the business is actually worth.

It’s tricky to find a balance – if you’re finding the valuation easy, you might need to revisit your method. It’s a good idea to combine a couple of valuation techniques.

Or, if you need professional guidance, try talking to our small business adviser about your own business valuation. You can get in touch here.

What affects business valuation?

While there are some parts of a business you can value easily, there are always going to be intangible assets.

Beyond stock and fixed assets (like land and machinery), which are tangible and have clear value, you should also look at:

  • the business’s reputation

  • the value of the business’s customers

  • the business’s trademarks

  • the circumstances surrounding the valuation (like a forced sale rather than a voluntary one)

  • the age of the business (think startups making a loss that have lots of future potential, versus established profit-making companies)

  • the strength of the team behind the business

  • what kind of product you have

These intangible assets make it fairly difficult to reach an accurate valuation, but there are a number of techniques you can use to make it easier.

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Business valuation methods

Businesses are often valued by their price to earnings ratio (P/E), or multiples of profit. The P/E ratio is suited to businesses that have an established track record of profits.

Working out an appropriate P/E ratio to use can be driven by profits – if a business has high forecast profit growth, it might suggest a higher P/E ratio.

And if a business has a good record of repeat earnings, it may have a higher P/E ratio, too.

As an illustration, using a P/E ratio of four for a business that makes £500,000 post-tax profits means it would be valued at £2,000,000.

How you arrive at the right number for your P/E ratio can vary dramatically depending on the business.

Tech startups often have high P/E ratios, because they’re usually high-growth companies. A more common high-street company, like an estate agency, will have a lower P/E ratio and is likely to be a mature business.

And as the shares of quoted companies are easier to buy and sell, they’re more attractive to investors. Smaller, unquoted companies usually have around a 50 per cent lower P/E ratio than their quoted counterparts.

Because P/E ratios differ wildly, there isn’t necessarily a ‘standard’ ratio that can be used to value all businesses. Having said that, a business adviser might suggest a valuation of four to 10 as a P/E ratio.

Entry cost

This is a simple one – how much would it cost to set up a similar business to the one being valued?

You need to factor in everything that got the business to where it is today. Make a note of all the startup costs, then its tangible assets. How much would it cost to develop any products, build up a customer base, and recruit and train staff?

After that, think about savings you could make when setting up. If you can save by locating the business somewhere else or by using cheaper materials, subtract that from the figure.

When you’ve taken everything into account, you’ve got your entry cost – and a valuation.

Valuing the assets of a business

Stable, established businesses with a lot of tangible assets are often suited to being valued on these assets. Good examples of businesses like this are those in property and manufacturing.

To do an asset valuation, you need to start with working out the Net Book Value (NBV) of the business. These are the assets recorded in the company’s accounts.

Then, you should think about the economic reality surrounding the assets. Essentially, this means adjusting the figures according to what the assets are actually worth.

For instance, old stock depreciates in value. If there are debts that aren’t likely to be paid, knock those off. And property could have changed in value, so refine those figures, too.

A valuation based on what can’t be measured

This brings us round to what we said at the beginning – a business is worth what someone is willing to pay for it. Intangible assets mentioned earlier could be considered here, with negotiation skill playing a part, too.

If the business has desirable relationships with customers or suppliers, it might be more valuable to a buyer.

If the buyer doesn’t have a stable team behind them to take the business forward, a strong management team (that won’t jump ship) could also add value.

And each prospective buyer might see different risks, variably lowering the value. The key as a business owner is to pre-empt any risks and minimise them.

How much is my business worth?

As we mentioned earlier, valuing a business can help you focus on areas for improvement.

There’s lots of things you can do to help secure a good valuation, including:

  • Planning ahead: have a solid business plan, with a focus on how you’re going to achieve both short-term and long-term results

  • Reducing risk: for instance, if you rely on a particular group of customers, consider diversifying

  • Putting great processes in place: think about how you store information, whether it’s financial records or simply how the business works. Often, the more you can show, the higher the confidence in the business

What works for one business won’t always work for another. By giving an overview of several popular business valuation methods, though, you should have a better idea of what your business is worth.

Do you want professional help on how to value your business? Get in touch with our MBA-qualified business consultant to discuss how Accounts and Legal can help.

Keir Wright-Whyte


Managing Director

0207 043 4000

About the author

Originally graduating with a degree in geography from Edinburgh University, Keir claims that he was then tricked into becoming an accountant by one of the UK's top 5 accountancy practices.The deception extended to the usual training in audit and associated activities.

Keir subsequently worked in a number of advisory roles with clients including in the energy trading, pharmaceuticals and financial services sectors.

He loves working at Accounts & Legal because of the variety of work and clients, the excellent team ethos and morale, the importance placed on genuinely helping and being useful for clients and because he believes what he does matters to clients and helps the firm.

Keir's primary role is to ensure that new clients with complex businesses or needs are on-boarded in the best way and he is a "trouble shooter" both for clients and where complex issues arise internally. He also helps the accounting teams strive to improve what we do for clients, whether processes or services.

When not debiting or crediting, Keir has a penchant for fixing old buildings, skiing, surfing and cycling.


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