Many entrepreneurs will say their business ideas are inspired by challenges they have personally faced, and this couldn’t be truer for
Her passion for natural and organic vegan products was inspired by her previous health conditions. Over the years,
“When I was young I was diagnosed with acne, but I never could understand why it affected me. My local GP put me on pills, but nothing ever worked. In fact, I ended up suffering from the by-products of using so many different medications,” said
“In addition to the acne, I was always bloated, but it wasn’t until later that I discovered I was wheat and gluten intolerant. My health really declined when I was growing up and from 14 onwards I really suffered. It got to a point when I was 23 and I decided enough was enough - nothing was working, and I needed to truly understand why?
“I even went to the gym frequently and worked with a personal trainer, but still I didn’t lose any weight. When dealing with inflammation and consuming refined foods such as bread, the by-product of consuming these foods causes inflammation and it’s almost impossible to lose weight unless the inflammation symptom is addressed.
“Simply put, we are not dealing with fat but water retention and inflammation which causes one’s anatomy to swell and bloat,” she added.
At this point,
“The journey started eight years ago but there were five very productive years of research, study and travel involved in getting to the point of starting the business.
“I completed courses in nutrition and herbology, learning about plants that are completely natural and understanding the difference between them and products made in a laboratory.
“One of the main things to understand is that products made in a laboratory can cause a very bad reaction in someone who has a weak immune system,” said
“I found a unique approach to regenerating the cells of the body and the results for me were like day and night, it was incredible!
“After that, I felt it very important to come out with natural products for others to avail of,” she added.
Many will wonder, where does the “Electric” part of the company’s name stem from? As Shemarah explains, this is a direct reference to the power of Mother Nature.
“Electric is a reference to anything that comes from Mother Nature - they have all of their electrons and so their full molecular is intact,” she said.
“They’re alive, electric, and ready to assimilate with the human body. A complete molecular state makes the product an alkaline and that’s what differentiates it from other products made in a lab - they are acidic,” she added.
As more and more businesses adopt the vegan and/or organic route, some in a way of exploiting a particular niche,
“We are very passionate about supporting charities and are not afraid to put money where our mouth is in order to support the causes we believe in.
“We are working with TREE AID in support of the ‘Baobab Factory’ to help them with their preservation of the famous baobab trees - the tree has the highest amount of antioxidants and Vitamin C on the planet, but they are in serious danger of becoming extinct,” said
“We are also supporting trees globally as well as working with local communities to help them protect and grow trees, for themselves and for future generations.
“TREE AID helps people in the drylands of Africa to lift themselves out of poverty and protect their environment.
“People here live in some of the toughest conditions on earth and trees are essential to their survival. Trees provide nutrition, generate income and help to create a healthy environment. We are truly passionate about this cause,” she added.
Despite the success of
“I was originally going to start by selling vegan, organic food, but with limited resources, it seemed a better idea to start with skincare and then add food as a second part of the business down the line. Skincare was always on the agenda, it just came sooner than I initially thought,” said
“It happened a little bit by accident. I had started giving the products to friends and family, and then through word-of-mouth, more people were interested. It was at that point I thought, “this could be a really good business,” she added.
Of course, like any business in its early stages, Vita-Electric has faced its fair share of challenges, too, as
“I know it’s cliché, but one of the biggest challenges was funding, we are still working really hard to secure that and have been working with our own resources for now,” she said.
“Another big challenge has been marketing and positioning ourselves within our core market. We’re doing our best to get into the mind of consumers and showing them why we are unique in comparison to our competitors,” added
However, the future for Shemarah and Vita-Electric looks incredibly bright, and there is no doubt her hard work in uncovering completely natural products will change many more lives, just as it has changed her own.
As part of ALEC, Vita-Electric is offering fellow members 4% off all products so you can avail of their wonderful range yourself.