Industry Specific Advice

Strategy Review for Estate Agents

25 Jul 2013

In our experience, the most successful businesses have two common features.

The first is that they are clear on exactly what their strategy is, and the second is that they do a good job of turning that plan into reality. We’re here to help you with business plans and strategy.

We begin by analysing your performance in terms of revenue growth and profitability and compare this with some of the most successful businesses in the industry. We then look at employee productivity to determine how the revenue generated per employee compares to the industry average and then crucially how this compares with employee costs. Whilst on the subject of people, we’ll also look at incentive schemes, benefits and training and give you some suggestions on how to make sure you maximise motivation and minimise employee turnover.

We also examine each of the major categories of expense and check that you are getting good value from your suppliers as well as making an analytical assessment of return on investment on your marketing spend.

This leads us neatly on to marketing effectiveness. We look broadly at the amount you spend and how this correlates to growth. We then dig a little deeper and analyse conversion rates step by step throughout the sales process (with the objective of identifying and eliminating any potential bottlenecks).

We’ll then also make an assessment of the amount of cash trapped in your business as a result of waiting for clients to pay and what can be done about this.

Our service page for the property sector is here.

Sounds like a plan doesn't it - a plan for certainty and success. Get in touch to find out how we can help you - our charges are affordable and proportionate and we're easy to deal with!

Keir Wright-Whyte

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Managing Director

0207 043 4000

About the author

Originally graduating with a degree in geography from Edinburgh University, Keir claims that he was then tricked into becoming an accountant by one of the UK's top 5 accountancy practices.The deception extended to the usual training in audit and associated activities.

Keir subsequently worked in a number of advisory roles with clients including in the energy trading, pharmaceuticals and financial services sectors.

He loves working at Accounts & Legal because of the variety of work and clients, the excellent team ethos and morale, the importance placed on genuinely helping and being useful for clients and because he believes what he does matters to clients and helps the firm.

Keir's primary role is to ensure that new clients with complex businesses or needs are on-boarded in the best way and he is a "trouble shooter" both for clients and where complex issues arise internally. He also helps the accounting teams strive to improve what we do for clients, whether processes or services.

When not debiting or crediting, Keir has a penchant for fixing old buildings, skiing, surfing and cycling.

  

We can help you grasp opportunities

 

If you’re looking for accountants who understand your specific business or sector and will take the time to get to know you and understand your business needs, we'd love to talk to you.

 

Call us today or get an instant quote for our services!

 

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