What ingredients go into the launch of a successful, design-led consumer products business? Well, one truly inspirational recipe calls for a large portion of drive and ambition, two helpings of creativity, a sprinkling of motivational slogans and a potful of neon ink! Put these ingredients together and you have the beginnings of Hey! Holla, a thriving fitness business that we’re delighted to feature as our Client of the Month for January.
Hey! Holla’s co-founders, Laura Reed and Alex Lee, met at university and until recently lived less than half a mile apart, in East London. With a shared passion for design-led products, a love of puns and a desire to find a new outlet for their creativity, the pair developed a range of fun, playful, pun-inspired tote bags for fitness fans and gym bunnies.
Alex and Laura initially tested the market’s appetite for their ‘fitspirational’ products at a number of markets in and around London, before the notoriously picky Notonthehighstreet.com came a-calling and invited the pair to set up shop on its consumer marketplace.
The company has grown in leaps and bounds since then, and is fast becoming a go-to source of ‘fitspiration’ for Britain’s gym-going, yoga-loving public.